It’s a little box man that has resonated with white collar workers in China. Meet Zhang Xiaohe, the leading character of a cartoon created five years ago — now a small hit in mainland China.Xiaohe, which literally means little box, is a junior clerk. He works unpaid overtime, is awkward around girls and is afraid of his boss. His days are marked with uncomfortable commutes, piling paperwork and abuse by his boss.
Western viewers may see Zhang Xiaohe similar to Dilbert, the American comic strip created by Scott Adams that portrays satirical office humor.
Nowdays, Zhang Xiaohe and his boxed-in world has become a small hit in China. He has his own merchandize and a fan page where Chinese white collar workers share about their own struggles at the office, and also, there are many products use their design as selling points.
No comments:
Post a Comment